Joico
Joico Pro Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform.
01
Education On Demand
Catch the very latest in free education with our catalogue of step-by-step videos and tutorials: colour correction, blonding techniques, Babylights, Balayage, dimensional brunettes and even business building. Always available, always at your fingertips.
02
Events & Shows
Joico brings worldwide education to tradeshows and pro-beauty events, with VIP access to some of the most buzzed-about talent, up close and in person.
03
Joico Partnerships
Consider us your think-tank of style: a dream-team of artists bringing leading salon education, new formulas, trendsetting techniques and live videos every month.
Learn anytime, grow every day
A library of step-by-step videos, live events and the latest trends, built with the best artists in the world.
The Joico experts
Leading artists and educators, taking the artistry of hair to the next level.
Richard Mannah
Global Artistic Director
Larisa Love
Brand Ambassador
Gina Bianca
Global Salon Business Expert
Frederic Aspiras
Celebrity Guest Artist